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Luxury Brands' Societal and Business Impact: The Success of Hermès and LVMH in Current Times

Updated: Apr 28, 2023

The rise of Hermès as the world's second-most valuable luxury brand is a testament to the enduring appeal of high-end designer brands, even in times of economic hardship. This success has been largely attributed to China's post-pandemic recovery, revitalizing demand for luxury goods. However, it reflects Hermès' unparalleled pricing power and high product demand, particularly handbags.

In contrast, the recent riots at the LVMH headquarters in Paris, which occurred amid the Company's shares reaching an all-time high, highlight the tension that can exist between the luxury sector and the wider society. The protestors were demonstrating against the French government's proposed pension overhaul, but their targeting of LVMH suggests that the Company is seen as a symbol of wealth inequality and excess.

These events raise important questions about the role of luxury brands in society and their responsibility to address wider social issues such as inequality and sustainability. While the success of Hermès and other luxury brands is undoubtedly impressive, it is important to consider their business practices' broader social and environmental impact.

As consumers become increasingly aware of the impact of their purchasing decisions, luxury brands will need to adapt and respond to these changing attitudes. It may involve adopting more sustainable and ethical practices and a more proactive approach to addressing wider social issues.

Ultimately, the success of luxury brands like Hermès and LVMH is intertwined with wider societal trends and issues. While their products may symbolize luxury and exclusivity, they also have the power to shape and influence broader social and cultural values. As such, it is important to consider the wider implications of their success and their role in shaping our society.


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